What is “a Fordham,” you ask? Well, it comes down to a lot of factors: A logo, an idea, and, most importantly, the people who want to use it in some way. While Fordham’s first foray into a product line was the Ford Taurus GTS – a crossover-based off-roader based on the Ford Escape – we knew we wanted a Mustang in the form of a hot rod by the time we got our hands on the 2014 “Lincoln Navigator Sport Coupe.” With that in mind, we knew we wanted an iconic colorway. And we got it. The result is a color that’s bright and vibrant, yet deep, smooth, and sophisticated, with lots of texture, detail, and character that lends it a genuine feel for us and others playing with the color on our own cars.
In the past, we’ve used a lot of neutral colors, but this time around we chose to accent our car’s colorway not on the front of the car, but on two sides of the car. One side is the matte black, while the center is bright white and dark burgundy. We think both these colors complement the theme of the car, and add some dimension to the car that just isn’t there if we stick with the normal, neutral, black and white of our past iterations.
Our goal with this project was to incorporate as much as we could, as much as we could, about the car itself, for its design language, and with its branding. We wanted the colorway in the Lincoln Navigator Sport Coupe to reflect the styling elements that come with the base model, but also have the character to compliment the theme of the car. The black and white in the Navigator Sport comes together in a “M” shape, as it flows from the headlights, through the taillights, and down. This way it becomes a “flat” appearance which, of course, also makes it look like a hot rod.
Next up, we decided to use a different color theme. This time around, instead of taking an existing color theme and applying it to the Lincoln Navigator Sport Coupe, we decided on a completely new palette that we thought would be a good fit for the car’s silhouette. We decided to go for a darker red color, a red that we think really stands out against the black and white of the interior. We wanted to accent and complement the vehicle to the point of it not being a typical black and
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