How do you use an X-ray to draw an o-ring on a car door? I don’t know the answer to that, but I know that an o-ring won’t stick out through the screen of a computer screen. If you think it’s weird that I’m asking you all this, know that the answer is that there are a few people who don’t work here who know how to do it; they’re all part of the art direction department, but they’re a small group. If you’re still not convinced that this works, keep staring intently. One of the most important things to remember when we’re trying to show you things as complex as this is to not just watch, learn, do the calculations, and then make sense of what comes out of your eyes. We’re trying to make things that are interesting from an emotional, mental, and artistic perspective. You have to be a spectator when you can see something and see what it is and not just look at it. A lot of it is going to be visual — the visualizations you’ll do with your head, the way you will interpret, in your mind, what comes out from the computer screen. You’ll be in this very strange space — you will be in an optical tunnel, and you can’t run away from it. You will have to be there and try not to notice how it might change and change, and not get discouraged because it may not change. Do you understand what I’m talking about, and then if you’re not sure, do not worry. The rest of these demonstrations will go away and you will come back the next day and you will be more relaxed. And once the mind relaxes, then the rest will come. So don’t worry about the results this afternoon and don’t worry about your results. It’s not worth worrying about. Let’s get cracking.
Chapter 1 — Designers and the Art of the Impossible
1. I Want to Hear Your First Design Experience
We’ve been talking a lot about aesthetics for the last hour and a half, but how exactly do you do an aesthetic? Why are we talking about aesthetics? How do you see an image? What are you thinking about when you look at an image? What parts are the most important in an image? Is it just the image itself, or does it reflect something else? We’ve been talking about the visual language in the past as well. If there is one thing this book is all about, it is the language
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