The company made its first name on the consumer market in 1990. It is best known for creating Krylon’s legendary aerosol paint.
It’s no wonder consumers and lawmakers in California are working to get more transparency from chemical manufacturers about the chemicals in their products. This fall, the state will take the first step by putting language into an upcoming public-comment law to require more disclosure of chemicals in products.
But Krylon’s founder, Jim Gray, says he is well-aware that the public still wants the truth. Krylon was founded in 1974, and it was the world’s first maker of an aerosol spray paint that could be sprayed directly on surfaces to make them smooth and invisible.
Gray says, “I see this as a challenge.” Krylon, which no longer makes its products in California, and other companies continue to rely largely on government approval for their products, or on government-approved labels.
Krylon wants to make its name by pushing more in-house transparency. But until they are required to do so, consumers can make educated guesses about what chemicals might be in their products. And that’s where Krylon’s customers come in.
According to Krylon’s website, the company has more than 7 million active customers.
“They’re a brand that is always going to be growing by a factor of five,” Gray says. “But the idea of having consumers know the source and the reason behind it, I think, is a big incentive for us. People will be more aware of what they’re ingesting and how it influences them.”
The public will be able to weigh in on the chemical manufacturers and the FDA on the issue of chemicals in their products by visiting a website created by the non-profit consumer watchdog California Consumer Council. The group wants the FDA to put a stop to chemical names that people believe are less trustworthy than the products they buy. In particular, the group wants the agency to take action against chemical companies that are using pseudonyms on their labels.
According to the CPSC, names that don’t have a “real-world relationship” with the products a consumer is being warned against are a dangerous way of disguising the chemical’s actual ingredients. They also can be a poor way to promote transparency in the public’s mind.
“Some chemical companies and the products they make are so complex that consumers are not able to distinguish that the chemical is really in the product,” says CPSC spokeswoman Heather Knight.
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